Planning Redefined was created to provide honest guidance, practical insight, tailored training and professional support for wedding planners at different stages of their career.
Running a wedding planning business can be incredibly rewarding, but it can also feel isolating at times. Many planners find themselves navigating important decisions, refining their services and building their businesses largely on their own.
Through mentoring and our membership community, we aim to help wedding planners build confidence, strengthen their businesses and feel supported.
SO WHO ARE WE
We’re planners and we’re competitors…
But we’re also great friends, united by our belief in collaboration over competition, and our shared passion for supporting others.
It’s this collaborative mindset that sits at the heart of Planning Redefined.
OUR APPROACH
At Planning Redefined, our approach is centred around honest conversations, practical guidance and genuine support.
There is no single path to building a successful wedding planning business. Every planner’s journey is different, and the challenges faced along the way can vary significantly.
Our aim is to provide realistic advice and practical insight based on our 25+ years’ combined industry experience, helping planners navigate the complexities of running a planning business with greater confidence.
Through mentoring sessions and our membership community, we encourage open discussions, collaboration and shared learning.
GUIDANCE
SUPPORT
COMMUNITY
MEET
Kat
Founder and Head Planner at Katrina Otter Weddings (think timeless, naturally abundant weddings and celebrations throughout the UK), a former winner of The Wedding Industry Awards Wedding Planner of the Year, Resident Coordinator at Holywell Hall, and Resident Planner for Coco Wedding Venues.
Kat is also a detail-driven, design-obsessed Virgo, so when it comes to Planning Redefined, budgets, spreadsheets, logistics, marquees and scheduling are very much her thing.
WHO IS KAT
WHO IS LOUISE
MEET
Louise
Founder and Director at Louise Perry Weddings, Louise is known for producing considered celebrations across the UK and beyond, guiding couples through the planning process with expertise.
Louise is also known for her no-nonsense honesty, authenticity and integrity – what you see is exactly what you get. Before becoming a wedding planner, Louise worked as a professional singer as well as a radio and TV presenter, so when it comes to Planning Redefined you can expect passion, drive, confident delivery and someone who isn’t afraid to tell it exactly how it is.
Random FACTS
WE'RE FOODIES
Food features on most Planning Redefined agendas… from croissants and pastries to decadently delicious Kalm Kitchen brownies.
WE'RE FITNESS FANATICS
It’s what keeps us going
(well that and caffeine!),
especially during peak wedding season.
WE LOVE A TIPPLE
Or three! And if we can, we try and incorporate some form of socialisation (whether that’s a coffee or glass of wine) into our workshops and mentoring sessions.
PLANNING REDEFINED
Today
Today, Planning Redefined focuses on providing support for planners at a variety of stages, including:
- Individuals considering a career in wedding planning
- New planners launching their business
- Established planners looking for a community, shared insight and continued learning
- Planners seeking advice, reassurance and business insights
Our mentoring sessions provide personalised guidance tailored to individual circumstances, while our membership creates opportunities for ongoing discussion, collaboration and shared support.
PLANNING REDEFINED
ONE-TO-ONE COACHING WAS INVALUABLE
Having the opportunity to target specific areas of development within my business, talk about my business aspirations and get honest and direct feedback about how to get there helped me immensely.
HONEST, INSIGHTFUL AND PRACTICAL
I have attended several Planning Redefined courses over the past few years and am constantly blown away by how honest, insightful and practical they are. I can truthfully say that my business wouldn’t be where it is now without the ongoing support of Kat, Louise and Planning Redefined!
I BOOKED MY BIGGEST EVER WEDDING
Kat gave me the confidence to push my wedding planning business forward and believe that I could be successful. After putting into practice all of Kat’s advice, I booked my biggest ever wedding. They are an absolute ideal client getting married at a venue that I’ve always wanted to work at. THANK YOU!
ENORMOUS SUPPORT AND ENCOURAGEMENT
Louise and Kat provide a straight talking, brutally honest and often hilarious insight into wedding planning and all that goes with it! What they don’t tell you at planning redefined, isn’t worth knowing! These lovely ladies offer enormous support and encouragement to anyone thinking of becoming a wedding planner and I couldn’t recommend them highly enough.
PLANNING REDEFINED IS A MUST
If you’re thinking about becoming a wedding planner or are in the early stages of your business, Planning Redefined is a must! Kat and Louise offer plenty of practical tips, industry insights and hands-on experience to help accelerate your wedding planning business.
I ALWAYS COME AWAY INSPIRED
I’ve attended a couple of Planning Redefined courses and loved them! I honestly can’t recommend these courses + Kat and Louise enough! You get honest advice and information and I always come away inspired, ready to get to work and with loads of notes! Now all I have to do is choose which course to do next!
I’M ALREADY SEEING THE RESULTS
Attending the Elevate workshop was one of the best business decisions I’ve made. Fluff-free, honest training that delved deep into how to grow your business and your brand, and I’m already seeing the results. I highly recommend these courses for thought-provoking and insightful training that give you the tools to be the best you can be.
PLANNED TO PERFECTION
Kat & Louise are experts in the wedding industry, down to earth, approachable, honest, engaging, and supportive. I loved attending Redefined 2019, it was just the best experience. The two days were jam packed with every useful piece of information possible, and of course planned to perfection. I left feeling confident about the future, with great contacts and support.
YOU GAVE ME THE CONFIDENCE TO RECOGNISE MY VALUE
As an established planner, I felt I needed someone to give my business an MOT and found this in Planning Redefined. Thanks to one-to-one mentoring with Louise, I’ve made some key changes to my business and have also increased my minimum fee. I honestly cannot recommend training with Planning Redefined highly enough.
