Redefined, London

Wednesday 1st – Friday 3rd November 2017

JJ APEX, Perseverance Works, 25-27 Hackney Road, London E2 8DD

A versatile, open plan event / studio space with textured walls and brickwork and an inspiring mix of English and French shabby chic and vintage furniture in London’s creative capital, Shoreditch.


Day One, Wednesday 1st November

After caffeine (it’s a little too early for wine!) and networking, the day kicks off with a big look at business essentials. From the importance of creating a solid business foundation through to services and pricing, you’ll hit the ground running.  Social media will obviously get a big mention and we’ll be throwing in some Facebook Live as well!

Hot guest speakers on day one include Sarah Shuttle from Verity Road, our Instagram guru Helen from Socially Beautiful and Karen Cinnamon, founder of the world’s biggest Jewish (and Jew-ish) wedding blog, Smashing the Glass.

We’ll be rounding off the day with a cake and cocktails masterclass courtesy of MonAnnie Cakes and Mix & Twist, before heading to another JJ Media Group studio for canapés, drinks and a networking dinner.

Day Two, Thursday 2nd November

Starting bright and early, Day 2 is all about the nitty gritty of wedding planning.  There’s a step-by-step guide to planning a wedding including all you’ll need to know in order to source a wedding dream team.  Honest advice about problems, pitfalls and tricky clients follows lunch and you’ll run through the whole process from enquiry through to booking in an interactive session.

Louise Perry will be with us to dish up some of her own business advice and lessons learnt and our workshop hosts, JJ Media Group, will be popping in to discuss working relationships.  Emma Soulsby will lead a mini-workshop on emergency floristry and you’ll also hear from the one and only international luxury wedding planner Matthew Oliver about his business journey and success story.

After a jam-packed day, we’ll be heading out for a well-deserved cocktail and networking night out in London!

Day Three, Friday 3rd November

Day 3 is all about the pretty and your portfolio.  We’ll be getting rid of the tables and chairs and getting stuck in with a full days’ practical styling workshop.  Expertly led by planning and styling legends Andri from Always Andri Wedding Design and Sundari from The Wedding Stylist you’ll have the chance to learn more about styling basics, design proposals and interpreting briefs as well as having the opportunity to create some all-important set-ups, flat lays and details for your own portfolio.

What’s Included

+ All Three days! (with the option to book Day Three only) + Lunch and refreshments + A networking dinner and drinks on Day One + Course notes and downloadable templates + A shiny certificate of attendance and attendance logo! + Automatic enrolment to a post-workshop support Facebook group + A follow-up one hour Skype session with either Kat or Lisa depending on who you’d prefer to talk to!

There’s also the chance to win a free month of Instagram management courtesy of Socially Beautiful as well as a free Brand Strategy session with Fleurir Creative.



Katrina Otter Weddings
Your Host


Carmela Weddings
Your Host


Verity Road
Branding & Marketing


Socially Beautiful
Social Media


Smashing the Glass


Louise Perry Weddings
Business Insights


JJ Media Group
Venue &
Supplier Relationships


Emma Soulsby Flowers
Floristry Workshop


Matthew Oliver
Success Story
and Q&A


Always Andri
Styling Redefined


The Wedding Stylist
Styling Redefined


MonAnnie Cakes
Wedding cakes & cake emergencies


£2,000 or 2 instalments of £1,000
Or join us for Day Three only (Styling Redefined) for £600

Book Your Place

Book your place now for what promises to be a very unique and exciting experience.

Only 2 places remaining!

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